Conference Info 2018-09-06T12:56:47+00:00

VAFMA Farmers Market Conference

Virginia Farmers Market Conference

The 6th Annual
Virginia Farmers Market Conference

“Influencers, Innovators & Incubators”

November 1 & 2, 2018

Capital Area Region: Richmond, VA

Virginia Farm Bureau, 12580 West Creek Parkway, Richmond, VA 23238

VAFMA’s 6th Annual Virginia Farmers Market Conference will be held November 1 & 2, 2018 in the Richmond area. Our annual conference provides an opportunity for dynamic discussions, training, information exchange and peer networking between Virginia’s market managers and other food system stakeholders.

This year’s theme focuses on innovative and new ideas that help drive farmers market success.


  • Vendor Relations & Retainment
  • Connecting with Influencers
  • Innovative Outreach – Using Technology to Increase Vendor Sales
  • Innovative Food Access Resources
  • Food Safety
  • Building Relationships with Public Officials
  • Using Metrics to Reach Influencers
  • The 3 R’s of Fundraising “Research, Writing and Relationship”
  • Spurring Economic Development through Incubation
  • Connecting with Customers
  • Events/Programming
  • And more…

Speakers and Panelists

Keynote Speaker: Cullen Gilchrist, Co-founder and CEO of Union Kitchen DC

  • Commissioner of Agriculture Dr. Jewel Bronaugh
  • President of the Virginia Farm Bureau, Wayne Pryor
  • Richmond Mayor Levar Stoney
  • Goochland County Administrator John Budesky
  • Assistant Secretary of Agriculture, Heidi Hertz
  • Molly Harris of Lulus Local Food
  • Elizabeth Stark of @BrooklynSupper
  • Barb Upchurch of The Apple Cart
  • Chef Sariann Lahrer of The Broken Tulip, a social eatery
  • Farmers Bruce Johnson and Chris Stem of Ashland Meat Company @ Cross Bros Grocery
  • Austin Green, Co-Founder of Hatch Kitchen RVA
  • + many experienced market managers and other market stakeholders from across the state as well as marketing experts from the Farmers Market Coalition and Constant Contact!

This is an excellent opportunity to get connected to resources and network with market managers & market stakeholders from across the state.


View our program timeline using the button below.
More details coming soon!



Sept 1 – 30: Early Bird Tickets ($25 savings)
Two Days: $100 (members) $125 (non-members)
One Day: $50 (members); $75 (non-members)

Oct 1 – Nov 1: Regular Pricing
Two Days: $125 (members) $150 (non-members)
One Day: $75 (members); $100 (non-members)

Conference Registration

Sponsors & Exhibitors

Please see our Sponsorship Proposal and contact Kim Hutchinson, Executive Director, with any questions.

Download Sponsorship Proposal
Online Sponsor Registration


Enjoy staying at the nearby Wingate by Wyndham Richmond

13991 North Gayton Road Richmond, Virginia 23233

Take advantage of the conference rate of $104 (king) & $114 (2 queens) room by booking your room through the link below.
(Must register by September 30th to qualify for this rate)

Consider staying the weekend to experience the amazing Fire, Flour & Fork (details below)


Fire, Flour & Fork

Consider staying the weekend to experience the amazing Fire Flour Fork (A gathering for the food curious)

Food talks, demos, classes and tours all day Saturday.

Use the code “vafma” when you register to save $20 on the Nov. 3rd Food U programming

Food U