VAFMA has partnered with the Farmers Market Coalition to empower farmers market managers to collect, analyze and share data on the impacts of their markets. When market managers take control of their data they are better able to run their markets without having to rely on other organizations to collect that data for them. They can use that data to promote their markets by making consumers, politicians, partners and other key influencers aware of the positive impact their markets have on their communities.
Farmers Market Metrics
Farmers Market Metrics offers tools and downloadable templates for data collection and management, automated report design, and resources to assist with promotion. This program is an excellent opportunity for you to learn how to collect data and how to leverage that information to grow your market. As we head into our second season, there’s an opportunity for more VAFMA members to join.
- Access to the Farmers Market Coalition’s data portal
- Webinars on collecting and sharing data
- Webinar #1 for the Metrics Class of 2018 is March 9th at 1pm.
- Webinar #2 Intro to Data Selection and Collection is April 18 at 2pm
- Webinar #3 Using Metrics to Connect with Influencers is June 13, 2pm
- Call in data clinics for Q&A (3rd Monday of every month, 11am – 11:40am)
Resources & Other Useful Links:
VAFMA’s Metrics Coordinator: Mary Delicate (804) 399-7278
Farmers Market Coalition
Farmers Market Metrics Guide
Questions to add to your vendor applications
Farmers Market Metrics Training Course
Metrics Data Templates
Lessons Learned from Our First Year
Virginia Market Managers Make Time for Data Collection
Benefits of Data Collection
- Data Improves Decision-Making. Analyzing data helps market managers spot significant changes and areas that need attention. They can also track key indicators over time and use that knowledge to make decisions.
- Data Improves Market Promotion. Having specific metrics in marketing messages makes them much more likely to be shared. They also help reinforce the benefits of shopping at farmers markets.
- Data Improves Media Relations. Reporters typically want to know more about the market than its opening date, location and hours. Press releases that include relevant data are much more likely to be picked up by publications.
- Data Improves Advocacy. Sharing the market’s community impact with public officials, partners, market neighbors and other stakeholders helps market managers and vendors increase understanding and support for their markets.
- Data Improves Fundraising. Funders want to understand the impact their investments have on the communities they serve. Accordingly, they frequently require outcome measurement.