Building Market Success 2017-12-31T18:36:49+00:00

WORKERS’ COMPENSATION & VENDOR LIABILITY FOR FARMERS’ MARKET OWNERS AND OPERATORS

01/16/2012 by Scott DeNoon, Jesse Richardson, & Martha Walker The popularity of farmers’ markets has increased significantly over the past decade as consumers take a greater interest in the various foods that end up on their dinner tables. These markets are located in various venues (entirely outdoors, completely indoors, combination [...]

LEGAL LIABILITY IN AGRITOURISM AND DIRECT MARKETING OPERATIONS

by Jesse J. Richardson Jr., Associate Professor, Virginia Tech Legal liability (or "liability" when used in this booklet) means responsibility under the law for your acts or omissions. Traditional agriculture involves producing crops, raising livestock, and, perhaps, selling products raised on the farm at roadside stands. When agriculture followed the [...]

HOW MUCH LIABILITY INSURANCE COVERAGE SHOULD I HAVE?

12/01/2012 by Jesse Richardson, Assistant Professor, Virginia Tech In short, the answer is “it depends.” The consensus of professionals in the field is that any type of farm, agritourism or direct marketing operation should have at least $1 million in coverage. That amount of coverage will suffice for the vast majority [...]

CONDUCTING THE LIABILITY ASSESSMENT

01/16/2012 by Jesse Richardson, Assistant Professor, Virginia Tech The best way to minimize legal liability is to constantly monitor the conditions of your operation to ensure that the operation is safe. A liability assessment is an important part of this monitoring program. A liability assessment systematically reviews the operation to [...]

FROM THE GROUND UP: LAND USE POLICIES TO PROTECT AND PROMOTE FARMERS MARKETS

05/01/2013 by Change Lab Solutions "Local governments can promote access to fresh produce, support local farmers, create community gathering places, and revitalize neighborhoods by supporting farmer's markets. This guide provides and overview of farmers' market policy issuesand community tested best practices. It also features a set of complementary model land [...]

FOUNDATIONS OF A SUCCESSFUL FARMERS MARKET

04/27/2010 by Denise Mainville, Ph.D., Virginia Tech Starting a farmers market is a challenging task with numerous issues to be tackled and activities to sequence. While generating a customer and vendor base is clearly fundamental to the successful establishment of a farmers market, there are also key administrative foundations that [...]

DEVELOPING YOUR MARKET’S MISSION

01/13/2015 Defining a market’s mission is a fundamental task—it defines the market’s aims and activities, its purpose in a nutshell, and hence establishes the boundaries of its operation. And it should answer the question of what you hope to achieve in operating the farmers market. By defining its purpose clearly and concisely, [...]

FMC’S “MARKET STAFF”: FAQS

by Farmers Market Coalition - Market Manager FAQ series "Whether paid, volunteer, or somewhere in between, well-trained market staff are critical for effective outreach and and communication with customers and producers." http://farmersmarketcoalition.org/education/market-manager-faq/market-staff/

FARMERS MARKET RULES

01/13/2015 by Farmers' Market Federation of NY, modified for Virginia Many use the term “rules” and “by-laws” interchangeably. They are similar but have basic differences. By-laws define the structure of the governing body, which operates the farmers market, and once in place are rarely amended. They generally include a definition [...]

Direct Marketers and the Virginia Sales Tax

by Bill Whittle & Gordon E. Groover Historically, farmers have not paid sales tax on many purchases used in agricultural production, nor have they been concerned with collecting sales tax because they have sold a commodity product to a wholesaler or middleman. Now, however, many Virginia farmers have entered into [...]