Online Virginia Farmers Market Conference
January 18, 2023; 9:30am – 2:30pm, via Zoom
Attention Market Shoppers!
Attracting customers to your farmers market
$35 members; $50 non-members
Registrants receive a free 2023 VAFMA Social Media Content Calendar (regularly $15)
Join us for solution-oriented sessions focused on farmers market promotion — reaching customers via social media marketing and food access programs.
Featuring Shannon Loy of The Social Ginger
Make Social Media Work for Your Market: Why It’s So Important, and What to Be Focused on Right Now
This workshop will teach you why social media is so important to your marketing strategy and what’s worth focusing on now. You’ll learn how to protect your accounts from hackers; understand the recent big changes in the current social media landscape; learn about the importance of creating high quality content such as pictures, videos, and graphics; learn about various strategies to help you stay consistent, and be taught a plan for tackling platforms like Facebook, Instagram, or TikTok when promoting your farmers market.
- Taking Better Farmers Market Photos with a Smartphone, Daniel James of Herd Ventures
- Virginia Fresh Match and People Centered Outreach: Communicating incentive programs to engage new customers through food access
- Market Managers Talk Social Media Success
- Market Managers Talk Food Access Marketing