Virginia Fresh Match

Virginia Fresh Match: A Statewide Network to Help Farmers Markets Serve Low-Income Shoppers

Virginia Fresh Match (VFM) is a resource for innovative markets that doubles the value of SNAP (Supplemental Nutrition Assistance Program, formerly food stamps) spent at participating farmers markets and retail sites.

With Virginia Fresh Match, low-income consumers can afford additional healthy food, local farmers gain new customers and make more money, and more food dollars stay in the local economy.

New to SNAP?

Is your market interested in accepting SNAP? If so, first check out Virginia Cooperative Extension’s EBT Toolkit for Farmers Markets (which includes a step-by-step EBT manual and SNAP marketing templates).

If you manage a market in Virginia, your market is eligible for free SNAP EBT equipment through the Virginia Department of Social Services (contact Khristy Horne).

Accept SNAP but New to Virginia Fresh Match?

Does your market already accept SNAP, but doesn’t yet offer nutrition incentives? Virginia Fresh Match is always looking to expand Virginia’s network to new markets. Contact them today.

Want to Reach More SNAP Customers?

Does your market already offer nutrition incentives, but you want to reach even more SNAP customers? VCE’s SNAP Self-Assessment tool (see EBT Toolkit) can help your market attract and retain more SNAP customers.

Virginia Fresh Match Logos

Contact Info: 

Lanae Hood
Local Environmental Agriculture Project

Elizabeth Borst
Virginia Community Food Connections

Virginia Fresh Match Website

Snap/Ebt Toolkit