Virginia Fresh Match Program

 Virginia Fresh Match Program

Virginia Fresh Match: A Statewide Network to Help Farmers Markets Serve Low-Income Shoppers

Nutrition Incentives: Making Healthful Foods Affordable

“Nutrition incentives” are matching funds that help low-income shoppers buy produce. Currently in the form of tokens, incentives match the value of SNAP (food stamps) when spent at farmers markets. Because when low-income customers can afford produce, they buy it. That benefits them, the local economy, the environment and public health.

How can you get involved?

  • Sign up for the Virginia Fresh Match Listserv to stay informed. Email
  • Visit the Virginia Fresh Match website:
  • Become a strategic, communications or funding partner.
  • Help fund or support a position to lead continued development for Virginia Fresh Match.
  • Connect Virginia Fresh Match to food access programs in your community.
  • Advocate for Virginia policy to support a statewide fund or endowment for nutrition incentives.

Virginia Fresh Match Regional Leads

Contact Info: 

Elizabeth Borst,

Maureen McNamara Best,,                    Phone: (540) 339-6266

Virginia Fresh Match: