Metrics Training Videos and Guides

Below are videos and links to training guides created to help farmers market managers learn to collect and share data on the impact of their markets.

Register for our metrics program to receive access to the Farmers Market Coalition’s data portal where you can create attractive graphics for analyzing and sharing your metrics.

Why Farmers Markets Collect Data

Selecting Which Metrics to Collect

Visitor Counts

Helpful Guide and Worksheet for Counting Visitors:

Visitor Counts Explained

Visitor Count Worksheet

Vendor Surveys

Useful Guide and Vendor Profile Questions:

Vendor Surveys Explained

Vendor Profile Questions

Visitor Surveys

Useful Guide and Visitor Survey Questions:

Visitor Surveys Explained

Visitor Survey Questions

Vendor Sales

Sharing Metrics

Farmers Market Metrics Website

This video gives an excellent overview of the Farmers Market Coalition’s metrics system.

Training Guides & Templates

The Farmers Market Coalition’s Metrics Guide Website is an incredible resource with everything you need to know to start collecting data. Some key features are linked below.

Farmers Market Metrics Training Guide Site – The home page – a great place to start!

Data Collection Methods – How to prepare, how to collect & the tools to use

Training Sheets & Templates – A library of useful templates

Metrics in Action – Examples from farmers markets using metrics (several of them are from Virginia!)