Metrics Training Videos and Guides
Below are videos and links to training guides created to help farmers market managers learn to collect and share data on the impact of their markets.
Why Farmers Markets Collect Data
Selecting Which Metrics to Collect
Useful Tools and Templates for Selecting Your Metrics:
Helpful Guide and Worksheet for Counting Visitors:
Useful Guide and Vendor Profile Questions:
Useful Guide and Visitor Survey Questions:
Collecting Vendor Sales – Reported
Collecting Vendor Sales – Anonymous
Training Guides & Templates
The Farmers Market Coalition’s Metrics Guide Website is an incredible resource with everything you need to know to start collecting data. Some key features are linked below.
Farmers Market Metrics Training Guide Site – The home page – a great place to start!
Data Collection Methods – How to prepare, how to collect & the tools to use
Training Sheets & Templates – A library of useful templates
Metrics in Action – Examples from farmers markets using metrics (several of them are from Virginia!)