The Farmers Market Coalition’s Metrics Guide Website is an incredible resource with everything you need to know to start collecting data. Some key features are linked below.
Farmers Market Metrics Training Guide Site – The home page – a great place to start!
Data Collection Methods – How to prepare, how to collect & the tools to use
Training Sheets & Templates – A library of useful templates
Metrics in Action – Examples from farmers markets using metrics (several of them are from Virginia!)