CeCe Dodd began managing the Broadway Farmers Market in the Fall of 2014 after being a vendor for six years. She is the Executive director for the Broadway Hometown Partnership, helping coordinate community events and festivals. During the week Cece works in Public Safety Administration and spends her weekends pursuing food and community passions. CeCe joined VAFMA in 2014 and became regional lead for the Shenandoah Valley Markets in 2015.

CeCe serves on the Conference, Communication, and Programs Committees.


Tracy Herner Frey is in her fourth season as market manager and executive director of the Williamsburg Farmers Market.  She was instrumental in launching the token program at the market, and is an advocate for increasing access to farmers markets throughout the Commonwealth.  The Williamsburg Farmers Market was one of nine markets to participate in Market Metrics Research, and Tracy is looking forward to using her experiences with data collection to improve capacity at markets across the Tidewater Region.

Tracy serves on the Conference, Membership, Communication, Budget, Governance and Programs Committees.

Lisa Dearden farmers markets Richmond


Lisa Dearden had over 20+ yrs experience in sales, marketing, finance and training when a health challenge triggered her to switch gears and pursued a degree in Horticulture with a focus on sustainable agriculture. She now lives on a homestead farm in Goochland County, Virginia where she grows fruits and berries and raises chickens, goats, rabbits and alpacas. Her company, Chiknegg Productions, operates an incubator kitchen, which is available for rent by-the-hour, and she offers food safety training and consulting services to food entrepreneurs and organizations looking for help navigating their entry into the local food system. She founded and serves as Executive Director of a non-profit called RVAg that operates multiple farmers markets and pop-up events and provides low-cost/no-cost ag and food-centric educational programs. Lisa currently serves as Chair of the Goochland County Economic Development Authority and as the Treasurer of the Virginia Farmers Market Association.


Meredith Ledlie Johnson manages the Food Access and Availability Initiative for Virginia Cooperative Extension’s Family Nutrition Program. This program is designed to ensure that all Virginians have access to enough healthy, culturally appropriate food in their communities through increasing access to farmers markets, gardening, and healthy retail outlets. Meredith holds a Masters degree in Social Work with a concentration in community organizing from Hunter College, CUNY. Before living in Virginia, Meredith worked as a farmers market manager for Greenmarket in New York City and as an urban park advocate with New Yorkers for Parks. Meredith is excited by the possibilities offered by the local food movement to strengthen the resiliency of Virginia’s families and communities.

Meredith serves on the Programs & Conference committees.


M. Omar Faison is the Assistant Vice President for Research at Virginia State University (VSU). In that role, he works to expand the research enterprise at VSU and facilitate internal and external partnerships for VSU faculty. In parallel with his service as AVP, Dr. Faison also served as Interim Dean for the College of Graduate Studies (2017-18) and Interim Executive Director for VSU’s Center for Agricultural Research, Engagement, and Outreach (2018-19). Prior to becoming AVP, he served VSU as Chair of the Biology Department (2009-13) and Director of the Office of Sponsored Research (2012-15).

Dr. Faison earned his undergraduate degree in Biology from Hampton University (1994) and PhD in Neurosciences from the University of Virginia (2002). He received his post-doctoral training at Virginia Commonwealth University before joining the faculty of VSU’s Biology Department in 2004. Dr. Faison has published and presented in the fields of developmental neuroscience, cognition, and student academic performance and has received grant funding from the National Institutes of Health and National Science Foundation. Coming from an agricultural family, Dr. Faison is passionate about local foods and local food systems and the concept of farmers as entrepreneurs. Dr. Faison is married to Dr. Jennifer Wolstenholme and they have 3 children, Kyra, Omar, Jr., and Haley.


Kathleen Reed is an agriculture and food systems professional, with over nine years of direct experience in urban and rural farming, community education and outreach, and community partnership building. Kathleen works an Agriculture and Natural Resources Extension Agent for Virginia Cooperative Extension, serving Roanoke City, Salem, Roanoke County, and Botetourt County. She holds a Masters degree in Community Sustainability from Michigan State University.

Kathleen serves VAFMA as the Blue Ridge Regional Lead.


Kim Usry is a Richmond Virginia native who grew up spending her weekends on her grandfather’s black Angus farm. After college in Florida studying Mass Communications, and a stint in California obtaining a certificate in Advertising Arts and Design, she returned to Virginia to manage that same farm for 15 years while working in public relations & advertising. She successfully pursued IT Project Management which led to IT Recruitment. Kim is an entrepreneur at heart and now managers two Richmond farmers markets and owns and operates a rainwater harvesting company. She loves her dogs, gardening, beekeeping, cooking and relaxing. Kim also participates with the Capital Area Farmers Market Association.


Elizabeth has a background in culinary arts and sales & marketing in the fitness industry. After learning more about the health and environmental benefits of ethically-sourced, local foods, she ventured into farmers’ markets and in 2012 traded in her office job to get her hands dirty on local farms. The farmers and coworkers were a wealth of knowledge and she gained experience working first with pastured poultry, goats, dairy cows, hogs and bison. Then, spent a season with Willowsford Farm in Ashburn to learn about organic vegetable farming on a larger scale.

She first entered farmers’ markets as a shopper, then as a vendor selling bison meat for Cibola Farms in Falls Church and Arlington Courthouse markets, and finally starting her own business, Farm-to-Table Solutions; offering farmers market management assistance, edible landscaping, local food-centric special events, and advocacy. She is involved in the management of Archwood Green Barns Farmers’ Market in The Plains, Warrenton Farmers’ Market, Exit 40 Farmers’ Market in Prince William County, and is a Garden Manager for a restaurant (coming soon) in Sperryville, Virginia. In 2018, she has worked with the PATH Foundation, Fauquier FISH and many other community collaborators, to launch the Farmers’ Market Coalition’s Power of Produce Program in Fauquier County markets to increase market vitality and address food insecurity.

She holds a Bachelor’s of Science in Sociology and Concentration in Business Management from Northern Kentucky University, a certificate in Culinary Arts from New River Community and Technical College and a graduate-level certificate in Business Administration Essentials from Shenandoah University.


Calib Miller was born and raised in Blanchester, Ohio, a rural village outside Cincinnati. Calib is a veteran of the United States Marine Corps and graduated Summa Cum Laude from Green Mountain College, earning his Master of Science degree in Sustainable Food Systems. Outside work, Calib is a lifetime member of the Oath Keepers, an avid community volunteer, and a NAUI advanced SCUBA diver. Calib has a rescued cat named Mascot and an Australian shepherd named Bodhi. As Healthy Chesapeake’s Food Connection Program Manager, Calib’s goal is to eliminate food insecurity in Chesapeake.


Hugo Mogollon is the Executive Director of Community Foodworks. In that role, he manages a dynamic team that works to create innovative solutions to include individuals and institutions historically disenfranchised from the local food system, while boosting small family farms revenues.

Hugo brings 20 years of experience working for nonprofit organizations covering a range of issues from food systems to sustainability to biodiversity conservation. Hugo has deep experience in NGO management, planning, development, outreach, and stakeholder engagement, particularly in multicultural settings. A native of Ecuador, Hugo is fluent in both English and Spanish. He has a Bachelor of Science in biology from the Catholic University of Quito, Ecuador and an Executive Master’s degree in Natural Resources and Leadership for Sustainability from Virginia Tech.


Justin McKenzie has had six years of experience at farmers markets; two as a vendor; two as a market aide; and two as Charlottesville City Market Manager. As a vendor Justin sold fresh produce, cut flowers, and mushrooms. In his time as a vendor he grew to love the market atmosphere and the positive impact it had on the local community. After studying Urban Planning and Sociology at Virginia Commonwealth University he returned to his hometown, Charlottesville, to work at the City Market. In 2016, Justin was named the City Market Manager and has helped continue Charlottesville’s long tradition of having the best farmers market in the region and state; Charlottesville has placed in the Top 3 markets in the country the past two years (2016 & 2017, according to American Farmland Trust). Justin believes strongly that markets have the unique ability to bring people together, support local business, and help people live healthy lifestyles.


Cheryl owns a home in Petersburg with her husband Troy. She has been the Manager of River Street Market in Petersburg since July 2017. She is a State Certified Horticulturist and Master Gardener. Cheryl started at farmers markets while working for Agriberry Farm in 2016. She was also a customer of the CSA Seasonal Roots for many years and that’s where she got the “bug” for local food. She planned to become a Farmers Market Manager before there was one in her city by applying for the certification course in 2017 but it was full. So, Cheryl completed the course in spring 2018. Also in 2018 she also managed the Birdhouse Farmers Market in Richmond which was one of nine markets to participate in Market Metrics Research. Cheryl is looking forward to using her experiences with data collection and Virginia Fresh Match to improve markets across the Southside Region.

Cheryl is also on the board for the Petersburg Healthy Community Action Team which has received a grant for 32k each year for 4 years to work on local, healthy food access and childhood obesity in the city. She is currently a horticulture technician for an interior plantscaping company and is looking for more local markets in her region!


Lindsey currently serves as Market Development Manager at Appalachian Sustainable Development. She has been part of the ASD team since 2016. Lindsey has a deep desire to continue to diversify southwest VA and promote the majestic region all while holding on to the Appalachian heritage. In addition to her work with ASD, Lindsey is also the owner of Barkery & Company and enjoys providing homemade and healthy dog treats to canines near and far.