Farmers Market Metrics

VAFMA is rallying all farmers market managers in Virginia to collect data on the impact their markets are having on their communities.

Data is incredibly useful for demonstrating how important farmers markets are to our localities and state. It is also beneficial for improving decision-making, market promotion, media relations, advocacy and fundraising.

When market managers take control of their data they are better able to run their markets without having to rely on other organizations to collect that data for them.

Farmers Market Data

VAFMA offers a self-paced metrics training program that compliments the resources provided by the Farmers Market Coalition. The program empowers market managers to collect, analyze and share data. This self-paced course includes training videos, user guides and templates.

FMC’s Farmers Market Metrics website offers tools and downloadable templates for data collection and management, automated report design, and resources to assist with promotion. It is an excellent opportunity for market managers to learn how to collect data and how to leverage that information to grow their markets.

Use the Metrics Project Plan Here to guide yourself through the training resources. Contact Kim Hutchinson with questions.

Metrics Project Plan
Visitor Count Week
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Virginia Farmers Market Association MetricsVirginia Farmers Market Association Metrics