Building Market Success2018-05-07T09:22:52+00:00

In Virginia, Farmers Markets Count

In Virginia, Farmers Markets Count Initiative to count farmers market shoppers launches in Virginia During National and Virginia Farmers Market Week — proclaimed by Governor Northam as August 4 – 10, 2019 — farmers market operators across Virginia will count their visitors as part of Visitor Count [...]

Market Vendor Lunchtime Webinar Series

During our spring vendor trainings, we asked attendees what additional topics they wanted us to cover. From that input, Rachel Henley and Sarah Sharpe of Virginia Cooperative Extension have scheduled 5 upcoming free webinars. All will take place from 12 (noon) to 12:45pm: 9/16:   Budgeting with Rachel Henley [...]

River Street Market in Petersburg Virginia

River Street Market in Petersburg Virginia By Cheryl Bursch River Street Market was founded and started up by 3 local business owners in 2017. During the first season Richard Cuthbert took over as owner/founder and hired Cheryl Bursch as Market Manager in July of that year. We had a [...]

Opening Day at Capitol Square Farmers Market

Capitol Square Farmers Market Opens OnTheSquareVA Farmers Market opened Friday with 20 vendors and a crowd of 600 people during the two hour lunchtime market. The market is part of the Governor's initiative OnTheSquareVA -- a series of activities designed to get state employees up and moving and [...]

Intro to CNG: Does it Fit Your Farm?

Intro to Certified Naturally Grown: Does it Fit Your Farm? VAFMA is pleased to offer an opportunity for farmers to learn more about Certified Naturally Grown during a live call.   Wednesday, May 15th at 7pm Intro to CNG: Does it Fit Your Farm? Register [...]

Resources from VAFMA Vendor Training in Richmond

Farmers Market Vendor Training Resources The Virginia Farmers Market Association held a training day in Richmond for farmers market vendors on April 23, 2019. An excellent line up of marketing and business experts shared detailed advice specifically for farmers market vendors. The day also included a Vendor [...]

Jennifer Kennedy to Leave Lynchburg Community Market

"It is with great excitement and yet bittersweet emotion that I announce my departure as manager of the Lynchburg Community Market (LCM) as I finish my tenure in the upcoming weeks" Jennifer Kennedy writes. She continues, "In the next month, I will await the arrival of a sweet baby boy [...]

Loudoun Farmers Markets: It’s That Thing We Do on the Weekend

By Don Owens, Outreach Coordinator, Loudoun Farmers Markets The Loudoun Valley HomeGrown Markets Cooperative (a.k.a., Loudoun Farmers Markets) will celebrate its 25th Anniversary market season beginning in May, 2019. Our original market in Leesburg has been bringing local agriculture and the community together since 1994. Just named Best Farmers Market [...]

CHARLOTTESVILLE: MARKETS AS SOCIAL & ECONOMIC HUBS

By Justin McKenzie, Charlottesville City Market Charlottesville City Market has been a social and economic hub for the Charlottesville/Albemarle region. The market draws five thousand people to the downtown area each week, bringing their business not just to the market itself but to the many small businesses downtown as well. [...]

CELEBRATING 40 YEARS AT THE ARLINGTON FARMERS MARKET

2019 marks an important milestone for one of the oldest running farmers markets in the Virginia Commonwealth. The Arlington Farmers Market was founded in 1979 and will celebrate 40 years this spring, with a special commemorative event on April 27th, 2019, including kids’ activities and a keynote speech from Dr. [...]

Momentum at the Markets in Warrenton

By Elizabeth Melson In 2017, the Town of Warrenton updated market governance guidelines and the Board of Directors, which resulted in a 34% increase in the number of vendors attending. They implemented successful programming through community partners, volunteers, and grants. The town continued that momentum in 2018, by hiring a [...]

INFLUENCER MARKETING FOR FARMERS MARKETS

Influencers Panel at the Virginia Farmers Market Conference Strategies & Tips for Engaging Influencers on a Shoestring Notes from the 2018 Virginia Farmers Market Conference compiled by Mary Delicate With the growth of social media – Instagram in particular – influencer marketing has exploded in popularity. It’s not [...]

Virginia Farmers Market News – September 14, 2018

Dear VAFMA Members & Friends, Mark you Calendars: VAFMA's 6th Annual Farmers Market Conference “Influencers, Innovators & Incubators” November 1-2, 2018 Richmond, Virginia Take two days off from the market, barn, hoop house, office, field or kitchen to get inspired! Network with friends and neighbors, learn about business-strengthening innovations and [...]

Funding Resources for Farms and Farmers Markets

By Kim Hutchinson, Executive Director, VAFMA Here is short list of resources for Farmers and Farmers Markets to better assist with finding funding. Funding Calendars and Listings The National Sustainable Agriculture Information Service has a calendar for funding opportunities for agricultural-related grants. These range from specialty crop grants, to advertising [...]

Keeping Your Cool & Being Available

By Emilie Tydings, VAFMA Board Vice President Saturday morning and your phone rings at 5:30 and the parking lot where you hold your market is flooded. Vendors are not getting along in your market and fighting over food prices. There is a need to grow more customers into the market [...]

LESSONS LEARNED IN GROWING A FARMERS MARKET

Courtesy of Historic Lewes Farmers Market The Historic Lewes Farmers Market in Delaware made their market a "Living Lab" to answer two questions: What can we do to increase sales and attendance at our market? What can we do to increase sales and attendance of SNAP customers at [...]

TIPS FOR RECRUITING VENDORS FOR YOUR MARKET

If you’re starting a new market or looking to expand your vendor base, you may need help attracting new vendors to your market. We talked with experienced market managers and marketing pros and below is their advice. Did we miss something? Please share it with us! This is a living [...]

WORKERS’ COMPENSATION & VENDOR LIABILITY FOR FARMERS’ MARKET OWNERS AND OPERATORS

01/16/2012 by Scott DeNoon, Jesse Richardson, & Martha Walker The popularity of farmers’ markets has increased significantly over the past decade as consumers take a greater interest in the various foods that end up on their dinner tables. These markets are located in various venues (entirely outdoors, completely indoors, combination [...]

LEGAL LIABILITY IN AGRITOURISM AND DIRECT MARKETING OPERATIONS

by Jesse J. Richardson Jr., Associate Professor, Virginia Tech Legal liability (or "liability" when used in this booklet) means responsibility under the law for your acts or omissions. Traditional agriculture involves producing crops, raising livestock, and, perhaps, selling products raised on the farm at roadside stands. When agriculture followed the [...]

HOW MUCH LIABILITY INSURANCE COVERAGE SHOULD I HAVE?

12/01/2012 by Jesse Richardson, Assistant Professor, Virginia Tech In short, the answer is “it depends.” The consensus of professionals in the field is that any type of farm, agritourism or direct marketing operation should have at least $1 million in coverage. That amount of coverage will suffice for the vast majority [...]

CONDUCTING THE LIABILITY ASSESSMENT

01/16/2012 by Jesse Richardson, Assistant Professor, Virginia Tech The best way to minimize legal liability is to constantly monitor the conditions of your operation to ensure that the operation is safe. A liability assessment is an important part of this monitoring program. A liability assessment systematically reviews the operation to [...]

FROM THE GROUND UP: LAND USE POLICIES TO PROTECT AND PROMOTE FARMERS MARKETS

05/01/2013 by Change Lab Solutions "Local governments can promote access to fresh produce, support local farmers, create community gathering places, and revitalize neighborhoods by supporting farmer's markets. This guide provides and overview of farmers' market policy issuesand community tested best practices. It also features a set of complementary model land [...]

FOUNDATIONS OF A SUCCESSFUL FARMERS MARKET

04/27/2010 by Denise Mainville, Ph.D., Virginia Tech Starting a farmers market is a challenging task with numerous issues to be tackled and activities to sequence. While generating a customer and vendor base is clearly fundamental to the successful establishment of a farmers market, there are also key administrative foundations that [...]

DEVELOPING YOUR MARKET’S MISSION

01/13/2015 Defining a market’s mission is a fundamental task—it defines the market’s aims and activities, its purpose in a nutshell, and hence establishes the boundaries of its operation. And it should answer the question of what you hope to achieve in operating the farmers market. By defining its purpose clearly and concisely, [...]

FMC’S “MARKET STAFF”: FAQS

by Farmers Market Coalition - Market Manager FAQ series "Whether paid, volunteer, or somewhere in between, well-trained market staff are critical for effective outreach and and communication with customers and producers." http://farmersmarketcoalition.org/education/market-manager-faq/market-staff/

FARMERS MARKET RULES

01/13/2015 by Farmers' Market Federation of NY, modified for Virginia Many use the term “rules” and “by-laws” interchangeably. They are similar but have basic differences. By-laws define the structure of the governing body, which operates the farmers market, and once in place are rarely amended. They generally include a definition [...]

Direct Marketers and the Virginia Sales Tax

by Bill Whittle & Gordon E. Groover Historically, farmers have not paid sales tax on many purchases used in agricultural production, nor have they been concerned with collecting sales tax because they have sold a commodity product to a wholesaler or middleman. Now, however, many Virginia farmers have entered into [...]