Part of the Farmers Market Preparedness Series from VAFMA and VSU

Virtual Workshop (Action! Using Short Clips to Connect with Customers)

Audience: Market Vendors 90-Minute Workshop

This workshop will focus on the ins and outs of short form video to attract new customers for individual vendors. Discussion points during the workshop will include:
– Why short form video is important to attracting customers – What is effective and what to shoot
– How long should the videos be? How often should they post?
– Can videos created be used on multiple platforms (IG Reels, TikTok)
– What should I consider to help maintain privacy
– How to overcome stage fright & tips to talking to a camera
– How is the video content best shared to the social platforms (a demonstration will be provided)