John Kennedy

Speaker. Author. Strategist.

John Kennedy has presented to over 500,000 audience members over the last 24 years and has made a dramatic impact in scores of companies and associations within the tourism, agritourism and green industries.

His client list includes AmericanHort, Cape May Brewing Company, Everde Growers, Marriott Hotels, The Baltimore Ravens, The Garden Center Group, The Maryland Wine Association, and over 50 local, state and national associations and conferences on Tourism, Horticulture and Agritourism.

John’s reputation as a sales strategist, cultural consultant and customer experience expert continues to expand and grow, as does his proven track record of successes and repeat partnerships.

John & his wife Souny have created an innovative digital platform celebrating the agritourism community at and will be presenting various benchmarking trends of the agritourism movement.

John can also be found at: and resides with his wife and family in Centreville, Virginia.

Resilience, Relevance and Revenue!

October 19, 2021


As we emerge from the “great pause” of the pandemic, and move into the lessons and blessings learned from each issue and opportunity, the wisdom of resilience is front and center. However, resilience does not automatically mean relevance, and it sure doesn’t guarantee revenue.

Join international speaker, author, and strategist John Kennedy as he discusses the blurred lines of tourism in the modern Main Streets of America. John is uniquely positioned as a former hotel executive who brought the customer experience model to the green industry 20 years ago and is now blending the two cousin communities into one great story of how farmers markets, trails, downtowns and agritourism all share the same new demographic audience who value the benefits of each family-owned, locally grown business.

John is the co-owner and founder of Agritourism.Life. He and his wife Souny have created a digital platform that promotes, engages and benchmarks the international agritourism industry. John will bring his perspective to all elements of our conference and set both the momentum and direction of our event with his keynote address to kick off the day.

You can visit to get a sneak peak of the future of tourism in Virginia.

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