Metrics Program First Steps

Have you registered for the Metrics Program? Do that here.

The first step (after registering) is to ask your vendor profile questions.

  • Add the 11 questions in the Vendor Profile to your market’s vendor application.
    Include them as they are written — don’t edit the questions.
    (If you’ve already published your application, send this survey to accepted vendors as soon as you’re able. It’s best to get these answers before your market starts.)

  • Let vendors know why you are asking the questionsSample Letter
    We’ve found that it helps to explain why you are asking the questions more than once and in more than one way — in person, via email, on social media and on paper. 

Next, make sure your VAFMA (and thus your FMC membership) is current and verify that you are able to log into

  • Log into Farmers Market Metrics
    Use your Farmers Market Coalition (FMC) log in and password to log into the metrics portal.
    • If you have not received an email from FMC with your log in instructions … Have you renewed your VAFMA/FMC membership?

  • Add your market to the VAFMA network
    • Log into Farmers Market Metrics and create your market account. Be sure to add your market(s) to the Virginia Farmers Market Association network. Instructions


Now you’re ready to select your metrics and plan your data collection. Head over to the training page for helpful guides and videos.



Sign up for our Free Course



Add these questions to your
Vendor Application



Farmers Market Coalition’s
Data Portal
with Graphics



Instructions for setting up
your metrics data account