Metrics Training Videos and Guides
Below are videos and links to training guides created to help farmers market managers learn to collect and share data on the impact of their markets.
Why Farmers Markets Collect Data
Selecting Which Metrics to Collect
Useful Tools and Templates for Selecting Your Metrics:
Visitor Counts
Vendor Surveys
Visitor Surveys
Vendor Sales
Sharing Metrics
Training Guides & Templates
The Farmers Market Coalition’s Metrics Guide Website is an incredible resource with everything you need to know to start collecting data. Some key features are linked below.
Farmers Market Metrics Training Guide Site – The home page – a great place to start!
Data Collection Methods – How to prepare, how to collect & the tools to use
Training Sheets & Templates – A library of useful templates
Metrics in Action – Examples from farmers markets using metrics (several of them are from Virginia!)