Project Description

The Sassy Strategist
Food Guru, CPG Expert, Marketing Maven

Barb Lamb has been known to snag a client in a hotel lobby, simply from a conversation. An East Carolina University grad, she hopped across the pond post-college to work for a newspaper in London. She operated her own marketing company before returning to Richmond. Since, she has taught business workshops, guided startups and emerged as a force in the food and beverage community. She co-founded the Apple Cart Company in 2014 before joining Big Spoon in 2024.

Noteworthy: Former Director of the Women’s Business Center funded by the Small Business Administration, Virginia Specialty Food Association Board Member, Professional Speaker on all topics marketing + food. Metropolitan Business League, Virginia Farmers Market Association and InUnison member.

Presentation:

The Big Bite – Vendor Marketing Essentials

Ok, so you have a product and are ready to grow; now what!? This session will address the tangible steps to implement various marketing strategies across your food business. A road map encompassing the tools you have, including website utilization, social, email and pre-selling.