Learn best practices for farmers market management

Registration is open for the Virginia Farmers Market Association’s 2022 Market Manager Certification Course!

What the Course Covers

This 14-week interactive, online class addresses real-world farmers market management issues.

The Role of Market Manager
Market Rules and Policies
Market Operations: Accounting, Sales & Expenses, SNAP
Conflict/Risk Management
Special Events: Planning
Marketing and Social Media
Grant Writing and Fundraising
Market Data & Reporting
Food Safety at the Market
How to Recruit Vendors
Racial Justice and Farmers Markets
Online Platforms
Resources & Support for the Certified Market Manager

Outcomes of Certification

Graduates of the program will:

  • Be fully knowledgeable in today’s best practices for managing farmers markets
  • Learn strategic tactics to expand and optimize their farmers market potential
  • Be equipped to build successful relationships with farmers, shoppers, and politicians
  • Use their certification to leverage support and funding for their market

Dates & Location of Classes

Online recorded sessions
Fridays 10:00 AM – 12:00 Noon
January 21 – April 22, 2022

Participants must have regular access to the internet and a computer with video/sound capabilities.


14 weeks. Every module has homework and the opportunity to participate in a discussion group with a trained professional in that area of study.

Sessions will be recorded for participants to review at a later time if needed.


$500 per student. Mutli-student discount pricing is available.

Financial Assistance
VAFMA provides 3 needs-based scholarships — 1 full and 2 partial. Email Kim Hutchinson outlining need.