In This Issue:

VAFMA Recieves FMPP Grant
Update on Scam Website
Market Manager Certification Program
State of Virginia’s Farmers Markets
Virginia Food Access Investment Fund

Dear VAFMA Friends,

We have some incredibly exciting news. VAFMA received a USDA FMPP grant!

This funding will allow us to better serve Virginia’s farmers markets and to help build a more resilient local food system. We are very grateful for this opportunity and for the USDA’s confidence in our project.

In our e-news below we have a few other items we wanted you to know about before the holiday as well. There’s an update on the fraudulent website we notified you about earlier this week, a State of Virginia Farmers Markets report, news on a funding opportunity for retail food operations, and a reminder about our Market Manager Certification Program.

On behalf of VAFMA’s Board and Staff, I wish you and your families a very Happy Thanksgiving.


Kim Hutchinson, PhD, MBA
Virginia Farmers Market Association
Executive Director

VAFMA Receives USDA FMPP Grant
More training and promotion opportunities for markets on the way!We are grateful to enthusiastically announce that we have received a USDA Farmers Market Promotion Program (FMPP) grant!

This is a significant turning point for our organization, for our members, and for Virginia’s farmers market communities. We look forward to sharing the details of our project in the coming weeks.

As you will see from the list of projects at the link, we are in good company. More info

Scam Update – Marketplace Using Market Logos
Steps for protecting your business identity(If you missed Monday’s email from us, find it here.) We contacted the Sagos Marketplace directly demanding they cease and desist using Virginia farm and market logos without permission. In response, they added VAFMA’s logo to their marketplace! Several market managers have told us that their markets were added to the website after they merely visited the site. They did not register or contact the site.

We have taken and will continue to take all of the actions we can to shut this activity down. We filed claims with the appropriate agencies and have made the site’s service partners aware of the fraudulent activity.

What You Can Do
VDACS and the Virginia Attorney General’s office advised us that if your business name and logos are being used without your permission, you can file an identity theft complaint with the FTC, as well as with local law enforcement in the jurisdiction of your business.

You may also file consumer complaints or ID theft complaints in the jurisdiction where the potential perpetrator is based which appears to be New York in the case of Sagos Marketplace. The New York State Office of the Attorney General (OAG) prosecutes individuals and businesses engaged in fraudulent trade practices and provides information to consumers. The Office’s Consumer Fraud Bureau’s webpage is, or call the Office’s General Helpline at 800-771-7755.

If the individual conducting fraud can be identified, you might consider having an attorney draft a cease and desist letter as well. There is a LinkedIn link from the website to a specific person.

Market Manager Certification Program
Class begins in January!Become a Certified Market Manager — Learn the best practices of farmers market management in our 2022 Market Manager Certification Program. VAFMA’s 14-week interactive, online class addresses real-world farmers market management issues.

Graduates of the program will:

  • Be fully knowledgeable in today’s best practices for managing farmers markets
  • Learn strategic tactics to expand and optimize their farmers market potential
  • Be equipped to build successful relationships with farmers, shoppers, and politicians
  • Use their certification to leverage support and funding for their market


State of Virginia’s Farmers Markets
Results from 2020 Survey of Virginia’s Market ManagersVirginia Cooperative Extension, Virginia Fresh Match, and the Virginia Farmers Market Association partnered in the spring of 2020 to capture a snapshot of the current state of Virginia’s farmers markets.

Agriculture is Virginia’s largest industry, and Virginia’s farmers markets play a vital role as the place where most consumers and producers interact around local food. Farmers markets also help communities increase access to local, healthy food through SNAP and Virginia Fresh Match.

This survey shows the impact of farmers markets on their communities as well as the needs they have in order to continue to advance this important work.
View the Report

Funding for Virginia’s Food Retailers
2nd Round Opens December 1stThe 2nd round of the Virginia Food Access Investment Fund (VFAIF) program will open on December 1st! This statewide program focuses on equity and justice in local food systems by investing in new or expanding food retailers that address food access issues in the Commonwealth.

Applicants may be individuals, farms, nonprofits, organizations (faith-based or others), or for-profit businesses.

Copyright © 2021 Virginia Farmers Market Association, All rights reserved.