Project Description

Tracy Frey

Vice President of VAFMA
Trying to find Tracy Frey on a Saturday at the Williamsburg Farmers Market is like trying to play “Where’s Waldo.”  Tracy spends most markets behind the scenes, setting up and breaking down tents and tables, running the POP Club, fixing the electricity, resolving issues, and bringing coffee to her favorite chefs.  With over 5 years of experience managing a market with multiple programs, special events, and a vibrant token program, Tracy is happy to share what works and what doesn’t, when it comes to planning, executing, and analyzing events and programs at farmers markets.