Farmers Market Preparedness for Vendors 

Online, April 13, 20, & 27, 6pm

VAFMA is partnering with VSU Small Farm Outreach for a free series of Farmers Market Preparedness Trainings for Vendors in April. This is a three-workshop series focused on social media marketing, basic market preparedness, and food safety.

Register for each session individually

Social Media Marketing – Using Short Video Clips to Connect with Customers

Session I: April 13, 2022, 6:00 – 7:30 PM

Connecting with your customers is an essential part of selling at farmers markets. Social media – especially short form videos — can help you do that. In this webinar, Shannon Loy of The Social Ginger will share the ins and outs of using videos to connect with customers. She will cover effective strategies, ideas for what to shoot, and thoughts on maintaining your privacy. She will also share tips for talking to a camera and for overcoming stage fright. A demonstration of how to best share content to social platforms will also be included.

Free Registration

Market Day Prep for Farmers Market Success

Session II: April 20, 2022, 6:00 – 7:30 PM

Success at the farmers market starts well before you get to market. In the second webinar in the Farmers Market Preparedness series, we will focus on getting prepared for market day. We will cover what you need to do, bring, and plan for to improve your sales at market. You’ll leave the webinar with a checklist to use throughout the season.

Free Registration

Food Safety for Farmers Market Vendors

Session III: April 27, 2022, 6:00 – 7:30 PM

In this third installment of the Farmers Market Preparedness workshop, we will provide an overview of food safety for vendors at farmers markets. It will cover when a food inspection is required, how to obtain an inspection, and the exemptions from inspection in the Virginia Food Laws. The workshop will touch on applicable laws and regulations, food labeling, and packaging.
Free Registration

Funding for this publication was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant 21FMPPVA1084. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.