Market Day Prep for Farmers Market Success

Session II of the 2022 Farmers Market Preparedness Webinar Series

In partnership with Virginia State University Small Farm Outreach

Success at the farmers market starts well before you get to market. In the second webinar in the Farmers Market Preparedness series, we focus on being prepared for market day. We cover what you need to do, bring, and plan for to improve your sales at market — including legal considerations and vendor displays. You’ll leave the webinar with a checklist to use throughout the season.

Presentation Slides and Other Resources are Below

View Session II Recording

Register for Session III – Food Safety for Farmers Market Vendors



Michael Carter, Jr., Small Farm Resource Center Coordinator, VSU Small Farm Outreach Program

Kim Hutchinson, PhD, MBA, Executive Director, Virginia Farmers Market Association

Dr. Theresa J. Nartea, State Program Leader, Associate Professor, Extension Specialist-Marketing & Agribusiness, Virginia State University, Virginia Cooperative Extension

Lisa Dearden, Founder & Executive Director, RVAg


Dr. Hutchinson’s Presentation

Dr. Nartea’s Presentation and Vendor Display Information

Resources Mentioned

Virginia Farmers Market Association (VAFMA)
Farmers market advocacy, trainings, and other resources

Virginia State University Small Farm Outreach
Clearinghouse for education, resources and news to serve Virginia’s small and beginning farmers

VSU Small Farm Marketing and Business Program
Science based educational curriculum and direct technical support

Manages multiple farmers markets and a year-round online marketplace featuring a diverse line-up of growers and producers.

Virginia Department of Agriculture and Consumer Services (VDACS)
Application for a Home Food Processing Operation
Application for a Commercial Kitchen Food Processing Operation
Virginia Food Laws
Guidelines for Providing Safe Food Samples at the Market
Going to Market Publication

Virginia Grown
Virginia Grown bags, banners and more

Weights and Measures
Certification of market scales

Virginia Department of Health
Contact your local health department

Virginia Small Business Development Center

MyRadar – weather app recommended by Lisa Dearden

View Recording