Social Media Marketing – Using Short Video Clips to Connect with Customers

In partnership with Virginia State University Small Farm Outreach

In this webinar from April 13, 2022, Shannon Loy of The Social Ginger shares the ins and outs of using videos to connect with customers. She covers effective strategies, ideas for what to shoot, and thoughts on maintaining your privacy. She also shares tips for talking to a camera and for overcoming stage fright. Connecting with your customers is an essential part of selling at farmers markets.

This webinar is part of a Farmers Market Preparedness series from Virginia State Univeristy Small Farm Outreach Program and the Virginia Farmers Market Association. The other webinars focus on basic market preparedness, and food safety.

View Slides from the Presentation

View Recording on YouTube