farmers market vendor training

Farmers Market Vendor Training

April 23 in the Capital Region – Sponsored by Farm Credit

Location: FeedMore, 1415 Rhoadmiller St, Richmond, VA 23220

Resources from the Training

The Virginia Farmers Market Association is offering a training day for farmers market vendors in the Capital Region. We have an excellent line up of marketing and business experts. This training is made possible by Farm Credit:

8 am – 8:45 am: Registration and Networking

8:45 am – 9 am Welcome, Introduction and Housekeeping

9 am – 10 am: Vendor Resource Panel
A panel discussion with organizations that serve market vendors including BB&T, Certified Naturally Grown, Frontier Kitchen, Slow Money Central Virginia, VA FAIRS, Virginia Department of Agriculture & Consumer Services, Virginia Cooperative Extension and the Virginia Farmers Market Association Lisa Dearden of RVAg is moderator

10 am – 11:45 am: Marketing Essentials for Farmers Markets with Paul Cassimus of The King of Pops & The Apple Cart
Covering the groundwork of everything from social media, email newsletters, down to your booth set-up and and presence at the market to best engage and excite your customer base, and more importantly, grow sales!

11:45 am – 12:00 pm: break

12 pm – 1 pm: Lunch + Pricing What’s Right for Your Product and How do we build better trainings for our vendors? with Rachel Grosse Henley and Sarah Sharpe of Virginia Cooperative Extension
(lunch provided)

1 pm – 2 pm: Better Vendor Booth Displays with Dr. Theresa Nartea of Virginia State University
This session will focus on eye appeal, better booth displays and bringing customers into your booth

2 pm – 3 pm: Business Planning for Growing a Small Business, with Rodney Conner of Local Farming Technology
The session will cover business plans, where to get good advice, how education can help, legal structure, licenses, permits, financing, and other key considerations for building your small business on a firm foundation.



2 Trainings in Northern VA Region

Date & locations TBD


Previous Trainings

March 2 in the Blue Ridge Region

Local Environmental Agriculture Project


March 16 in the Southside Region

River Street Market in Petersburg


March 30 in Shenandoah Region

Charlottesville City Market vendor kick off meeting


April 12 in the South West Region

Appalachian Farmers Market Association Spring Retreat in Kingsport, TN