Farmers Market Vendor Training Resources

The Virginia Farmers Market Association held a training day in Richmond for farmers market vendors on April 23, 2019. An excellent line up of marketing and business experts shared detailed advice specifically for farmers market vendors. The day also included a Vendor Resource Panel of representatives serving farmers market vendors.

The presentations, contact info and toolkits they shared are listed below. We thank our sponsor Farm Credit for helping make this training possible!

Marketing Essentials for Farmers Markets

Paul Cassimus of The Apple Cart

Covering the groundwork of everything from social media, email newsletters, down to your booth set-up and and presence at the market to best engage and excite your customer base, and more importantly, grow sales!


Pricing What’s Right for Your Product

Rachel Grosse Henley
Extension Agent, Agriculture and Natural Resources – Animal Science
Virginia Cooperative Extension – Powhatan
(804) 598-5640

Better Vendor Booth Displays

This session focused on eye appeal, better booth displays and bringing customers into your booth.

Dr. Theresa J. Nartea
Assistant Professor & Extension Specialist (Marketing & Agribusiness)
Virginia State University-College of Agriculture-Cooperative Extension

Presentation (Very large — 324 MB!)

Templates & Samples:

Large Cooler Signs – Meat Example

Farmstand Vegtable Signs with Recipe QR Code

Produce Farm Stand Signs-Portrait-with Logo Example

Produce Farm Stand Signs-Landscape

Business Planning for Growing a Small Business

The session covered business plans, where to get good advice, how education can help, legal structure, licenses, permits, financing, and other key considerations for building your small business on a firm foundation.

Rod Conner
Local Farming Technology


Vendor Resource Panel

Thank you to our sponsor Farm Credit