Curious about how farmers and markets are making a real difference in low-income food security? At Virginia Fresh Match (VFM), we’ve spent years gathering impact data for our statewide nutrition incentive program.  Our research reveals a powerful truth: the longer people engage with nutrition incentive programs, the more fruits and vegetables they eat, and the stronger their food security becomes.

In this session, we’ll uncover insights from our extensive data and research, complemented by first-hand perspectives from VFM Regional Leads from across the Commonwealth. These experts will share their experiences running VFM programs across diverse communities with stories that illustrate the impact of incentive programs.

You’ll discover innovative strategies to make fresh produce more affordable and boost farmer incomes, whether you’re in a bustling city or a rural area.

Beth Austin, Virginia Community Food Connections
Elizabeth Borst, Virginia Fresh Match
Alistar Harris, Shalom Farms
Sam Hedges, Virginia Fresh Match
Connie Kenny, LEAP