This session will highlight the importance of language access in supporting non-English speaking customers at farmers markets, with a focus on those eligible for SNAP Matching Programs through EBT, TANF, and SNAP benefits. Participants will gain a deeper understanding of language access, specifically emphasizing the translation of written materials. The session will explore the importance of implementing measures to ensure high-quality translations that convey meaning clearly and effectively to the target audience. High-quality translations avoid the pitfalls of literal conversion from English, which can lead to confusion due to the lack of direct equivalents in other languages and the need to address literacy concerns. Instead, competent language services prioritize “meaning for meaning” translation, ensuring that the message is understandable and culturally appropriate. Additionally, the session will cover strategies for leveraging community contacts and connections to spread awareness of language access resources at the local level. By the end of the session, participants will understand the importance of providing accurate and effective language access at their markets and will be better equipped to address potential challenges, promoting a more inclusive and equitable environment for all customers.
Dr. Ahoo Salem, Blue Ridge Literacy