How do I double my customers’ dollars at farmers markets in Virginia?

Virginia Fresh Match (VFM) is a network of farmers markets and food stores across Virginia that offer nutrition incentives. VFM nutrition incentives double the value of federal nutrition benefits like SNAP (Supplemental Nutrition Assistance Program, food stamps) spent at participating farmers markets and food stores. With Virginia Fresh Match, low-income consumers can afford additional healthy food, local farmers gain new customers and make more money, and more food dollars stay in the local economy. Join Virginia Fresh Match.

Some markets in Virginia fund their SNAP incentive programs locally as well, getting funding from local foundations or sponsors.