Farmers Market Preparedness Webinars

Farmers Market Preparedness Webinars – April 2022

The Virginia Farmers Market Association partnered with Virginia State University Small Farm Outreach for a free series of Farmers Market Preparedness Trainings for Vendors in April. This three-workshop series focused on social media marketing, basic market preparedness, and food safety.

You’ll find links to the presentation slides and recordings below.

Social Media Marketing – Using Short Video Clips to Connect with Customers

In this webinar from April 13, 2022, Shannon Loy of The Social Ginger shares the ins and outs of using videos to connect with customers. She covers effective strategies, ideas for what to shoot, and thoughts on maintaining your privacy. She also shares tips for talking to a camera and for overcoming stage fright.

View Slides from the Presentation

View Recording on YouTube

Preparing for farmers market day

Market Day Prep for Farmers Market Success

Success at the farmers market starts well before you get to market. In the second webinar in the Farmers Market Preparedness series, we focus on being prepared for market day. We cover what you need to do, bring, and plan for to improve your sales at market — including legal considerations and vendor displays. You’ll leave the webinar with a checklist to use throughout the season.

View Recording on YouTube

Speakers

Michael Carter, Jr., Small Farm Resource Center Coordinator, VSU Small Farm Outreach Program

Kim Hutchinson, PhD, MBA, Executive Director, Virginia Farmers Market Association

Dr. Theresa J. Nartea, State Program Leader, Associate Professor, Extension Specialist-Marketing & Agribusiness, Virginia State University, Virginia Cooperative Extension

Lisa Dearden, Founder & Executive Director, RVAg

Slides/Presentations

Dr. Hutchinson’s Presentation

Dr. Nartea’s Presentation and Vendor Display Information

Resources Mentioned

Virginia Farmers Market Association (VAFMA)
Farmers market advocacy, trainings, and other resources

Virginia State University Small Farm Outreach
Clearinghouse for education, resources and news to serve Virginia’s small and beginning farmers

VSU Small Farm Marketing and Business Program
Science based educational curriculum and direct technical support

RVAgriculture
Manages multiple farmers markets and a year-round online marketplace featuring a diverse line-up of growers and producers.

Virginia Department of Agriculture and Consumer Services (VDACS)
Application for a Home Food Processing Operation
Application for a Commercial Kitchen Food Processing Operation
Virginia Food Laws
Guidelines for Providing Safe Food Samples at the Market
Going to Market Publication

Virginia Grown
Virginia Grown bags, banners and more

Weights and Measures
Certification of market scales

Virginia Department of Health
Contact your local health department

Virginia Small Business Development Center

MyRadar – weather app recommended by Lisa Dearden

Food Safety for Farmers Market Vendors

Recorded April 27, 2022

The third webinar in the Farmers Market Preparedness Series from the Virginia Farmers Market Association and Virginia State University Small Farm Outreach Program addresses food safety for farmers market vendors. Experts from the Virginia Department of Agriculture and Consumer Services (VDACS) and the Virginia Department of Health (VDH) cover when a food inspection is required, how to obtain an inspection, and the exemptions from inspection in the Virginia Food Laws. They also discuss hemp, CBD, food labeling, sampling, packaging and more.

Speakers include:

  • Pam Miles, Program Supervisor, Food Safety Program, Virginia Department of Agriculture and Consumer Services
  • Carol C. Puckett, Food Safety Consultant, Virginia Department of Health
  • Michael Carter, Jr., Small Farm Resource Center Coordinator, VSU Small Farm Outreach Program
  • Kim Hutchinson, PhD, MBA, Executive Director, Virginia Farmers Market Association

View Recording on YouTube

View Presentation Slides:

Virginia Department of Agriculture and Consumer Services

Virginia Department of Health

2022-05-10T14:34:18+00:00
Go to Top