News Update
In this Issue:
Farmers Market Shopper Survey
Promoting Virginia’s Farmers Markets
Eggs at Market
Posters for the Senior & WIC Produce Vouchers
Produce Farmers: Accepting Senior & WIC Vouchers
Upcoming Events & Useful Links
Supporting Partners

Farmers Market Shopper Survey

View your shoppers data in real time

We are working to bring more people to Virginia’s farmers markets. As part of that mission, our Board President, Dr. Omar Faison of Virginia State University, is leading an effort to collect farmers market customer data. This will give all of us a better understanding of market shoppers.

With that in mind, we’re asking you to help us share our farmers market survey at your market. You will have immediate access to the responses across the state as they come in.

The survey allows us to get information about the demographics of people who are attending the markets, how they found out about it, what it is that they were interested in, what brought them there, how often they attend as well as their purchasing activity.

We have signs we are asking you to download and display at your market. Encourage shoppers to use the QR code to access the Google Forms survey. And then check out the data on your market.

If you have any questions, feel free to email Dr. Omar Faison.

The survey link is:

Signage for the markets is here:

A video providing guidance on the survey and contents of the folder is here:

Market Signs

Promoting Virginia’s Farmers Markets
VAFMA Visiting 50+ Farmers Markets in 2023

Last year we visited 50+ farmers markets. We’re on track to visit 50 more in 2023. VAFMA and our agriculture partners are also visiting 400+ market farms across the state for the Senior Farmers Market Nutrition Program.

We like to post videos and photos from our visits. Check out these recent posts on Instagram:

We’re also spotlighting the markets of VAFMA Members through social media features.

Are you following us on social media? We’re probably following you! And if we’re not, please let us know.

Tag VAFMA in your social media posts so we can share them too.

Make sure you’ve updated your market’s profile on Farmspread so we can find it too!

Eggs Must Be Kept at 41 Degrees F or Below at Market
Do not leave eggs on your market tables this summer

During the Food Safety Summit, VDACS shared these requirements for selling eggs at farmers markets:

Eggs must be:

  • Clean, unbroken, and free of dirt and manure
  • Properly refrigerated at 41 degrees F or below at all times
  • Labeled with: name and address of producer/packer, the word “eggs,” safe handling instructions, and the term ‘ungraded’ or the appropriate grade

Virginia Egg Law: sell up to 150 dozen eggs/week of your own eggs and up to 60 dozen eggs/week of another producer’s eggs without inspection.

The term “fresh eggs” can only be used if the eggs are graded

Eggs can be graded by the producer – the link below is from the USDA website (Egg-Grading Manual)

Food Safety Summit
Download Posters to Promote Senior & WIC Vouchers
Created by Dr. Theresa Nartea of VSUDr. Theresa Nartea of Virginia State University & Virginia Cooperative Extension created three posters to help farmers markets promote the Senior Farmers Market Nutrition Program.

If you have farms accepting these programs, download and print these posters from the links below:

We Proudly Accept SFMNP

Spend Five and Thrive

Senior & WIC FAQs

Produce Farmers: There’s Still Time to Apply to Accept Senior & WIC Vouchers 
Application is open!The Senior & WIC Farmers Market Nutrition Program is expanding across the state and VAFMA is leading the team making that happen.

Farmers – now is the time to apply to be authorized to accept the vouchers from older adults for fresh fruits, vegetables, and fresh cut herbs.

Market Managers – spread the word about this program to your market’s produce farmers.

Details and Applications are on our website

More Info

Upcoming Events & Useful Links

Farmer Field Day at Virginia State University
Wednesday, June 14, 2023, 7:30 AM  2:00 PM in Petersburg

An exciting, hands-on field day designed for Virginia farm producers at the VSU Randolph Farm. This event will allow farmers to enhance their skills, learn about the latest technologies and techniques, and network with other Virginia producers.
Details and Registration.

Capital Region VAFMA Meeting
July 24, 2023 via Zoom

VAFMA’s Capital Region group have two Zoom meet ups scheduled — July 24 and October 23. Both at 10am. If you’re not already receiving updates from Stephanie Ganz, VAFMA’s Capital Region Director, contact us and we’ll get you on her list.

National Farmers Market Week
August 6 – 12, 2023

Start making plans for National Farmers Market Week – August 6-12, 2023. It is during this week each year that organizations across the state and the country celebrate farmers markets and their significant contributions to their communities.

Webinar: More Money from Your Markets
You work hard to prepare for your markets, so let’s make sure you have the best sales possible. In this webinar, you will learn how to increase traffic to your booth, convert market guests into paying customers and keep them coming back week after week.
Watch the recording now

Virginia Farmers Markets Listserv

Email Group for Virginia Farmers Markets – connect with other vendors and market managers through this email group. Open to all farmers market stakeholders.

Farmers Markets Looking for Vendors
Farmers and other market vendors! We have a list of farmers markets listed by region that have openings for new vendors in 2023.

Supporting Partners

Funding for this project was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant 21FMPPVA1084. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.
Copyright © 2023 Virginia Farmers Market Association, All rights reserved.