Virginia Foodshed Capital (Slow Money Virginia) co-founder Michael Reilly will lead this dynamic and informative discussion on how to strengthen your farmers market business. Topics include bookkeeping, cash-flow analysis, marketing, business development (including agritourism!), and use of credit. Speakers will be experienced market vendors who will share lessons learned from programs they have taken through local organizations such as the Staunton Creative Community Fund and the Community Investment Collaborative.

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Michael Reilly, co-founder of Virginia Foodshed Capital (Slow Money Virginia) will lead a panel that includes experienced market vendors: Heather Coiner from Little Hat Creek Farm, Andrew Bayker from Althea Bread, and Erica Hellen from Free Union Grass Farm