This roundtable discussion about SNAP and Virginia Fresh Match highlights the essentials of food access. Advocacy expert Chelsi Bennett discusses SNAP incentives as a national priority for American Heart Association. Virginia Fresh Match (VFM) Regional Leads share expertise and perspectives on what works for SNAP and VFM incentives in their part of the state. The session focusses on peer to peer learning and group discussion to help markets achieve greater impact with their SNAP and incentive programs. Market Managers leave with tangible steps to advance food access, with effective support and resources through the VFM network.